Sayonara E3 – Introducing Summer Game Fest

Earlier this year when the organizers of E3 announced that the show this year would be canceled, I couldn’t have cared less. Yes E3 is the most influential event in our industry and features the biggest announcements but the event itself has been stale for a few years now. PlayStation has removed itself from the expo for a couple of years now along with other big names such as EA in favor of their own events. This year, even before the COVID-19 closures had kicked in, something was more off than usual. Industry veteran Geoff Keighley who has been the face of E3 for several years mysteriously dropped out of this year’s show along with iam8bit. Now we know why. An all-new event was announced yesterday and it brings with it many of the changes myself and others have mentioned ever since E3 2020 was canceled.

Introducing Summer Game Fest

Summer Game Fest season will run from May – August 2020 and feature updates for fans from the following game publishers and platforms: 2K, Activision Publishing, Bandai Namco Entertainment, Bethesda, Blizzard Entertainment, Bungie, CD Projekt Red, Digital Extremes, Electronic Arts, Microsoft (more details coming next week), Private Division, Riot Games, Sony Interactive Entertainment, Steam, SQUARE ENIX, and Warner Bros. Interactive Entertainment.  

“In these uncertain and challenging times, it’s more important than ever that video games serve as a common and virtual connection point between us all,” said Geoff Keighley, curator, Summer Game Fest.SGF is an organizing principle that promises fans a whole season of video game news and other surprises from the comfort of home.”

As part of Summer Game Fest season, PlayStation, Xbox and other platforms will offer fans access to playable, limited time demonstrations and trials of select game content which makes all kinds of damn sense.

More on SGF as taken from the event’s official press release:

“Programming that is a part of Summer Game Fest will be distributed across all major streaming platforms, including publisher owned and operated channels on Facebook, Mixer, Twitch, Twitter, YouTube and more global outlets and media partners.”

“Geoff Keighley will host special pre and post shows for flagship publisher events and partner with events and collectibles innovator, iam8bit, to produce a showcase highlighting upcoming games. On August 24, Keighley will host and produce gamescom: Opening Night Live, a spectacular, industry-wide finale to the SGF season.”

I for I for one am very excited for this new event. It’s one thing to talk about what needs to be done in the industry but it is great to see action being taken to make it a reality.

For more information and an updating schedule of events, visit

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