SIE has announced 4 new colors for the Dual Shock 4. They include the following color schemes: Electric Purple, Red Camouflage, Titanium Blue, and Rose Gold. In addition to that, the Gold Headset will be available in Rose Gold as well. The controllers will be 64.99 USD and Rose Gold Headset will be 99.99 USD.
You can view the trailer four the new colors here:
You can view the trailer for the Rose Gold Headset here: