World Mental Health Day Donation from ‘Hellblade’ Sales Reach $80,000


Hellblade: Senua’s Sacrifice is one of the best PS4 games to come out this year. Ninja Theory crafted a great, chilling narrative that focused on a woman suffering from psychotic mental illness. In honor of World Mental Health Day (October 10th), Ninja Theory donated the proceeds from the sale of the game that day to the charity Rethink Mental Illness. That donation raised £60,798.80 (approx $80,000/€69,000).

Speaking of the donation, Tameem Antoniades (Ninja Theory co-founder and Chief Creative Ninja) said ‘We’re proud of our fans for showing their kindness towards others who, like our hero Senua, need our help and support to continue the good fight. Our donation to Rethink Mental Illness will impact many people’s lives in a meaningful way and help shed light on their darkness. Our small gesture has made a big difference. Thank you.’

Jemima Woolgar (Rethink Mental Illness Events & Community Fundraising Manager) said ‘Your generous donation will make a big difference to the work that we do here at Rethink Mental Illness. The donation is the equivalent of employing two of our full-time colleagues to answer calls to our advice and information line, helping people newly diagnosed with mental illness get more information and support – which is fantastic.’

For more information on Rethink Mental Illness visit:

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